ABOUT ME

My journey into digital marketing began in the late 2000s when I chanced upon an entrepreneurial book that prompted me to start a website on a niche video game. The site quickly became a personal experiment in content creation and Search Engine Optimization. For several years, the site was purely a passion project on writing guides, engaging with the community, and deploying growth tactics, without any thought of monetisation. It was a fun and creative outlet for me.

After graduating from university, I decided to give the project a proper shot before entering the workforce. I improved the content, redesigned the site, and set up payments, telling myself that even if it failed, it would be a valuable learning experience. Two days later, I made my first sale. It was ‘just’ $9, but it meant a lot to me. More sales followed, and that encouraged me to test out paid media and partnerships to further grow the site. The revenue wasn’t enough to live on, but it was enough to prove that people valued what I had created, and that moment changed how I saw digital marketing.

Wanting to deepen my understanding, I joined a local digital marketing agency, where I was fortunate to learn from generous mentors and work on campaigns across industries, markets, and channels. That role propelled my career into roles with global agencies and tech giants. These years shaped my practical approach to marketing. I learned that there are no secret formulas, just fundamentals and thoughtful execution.

Today, I enjoy sharing what I have learned with entrepreneurs, marketers, and students. I don’t believe in big claims or hidden hacks, only in clear thinking and distilled knowledge drawn from real campaigns and real work. Teaching others feels like paying forward what was once generously shared with me, and I am excited to continue that journey with you.